Sunday 12 June 2011

Finding new tour product in a over saturated Market

Finding new tourist attractions in Cape Town should not be a problem one would think, and perhaps if you have unlimited resources to do these searches and map the outcome for these products one should be able to sell these with ease, however when you ask any tourist what he or she would like to see, the big 6 would be the first answer, and they are, Victoria and Alfred Waterfront, Kirstenbosch,Table Mountain,  Robben Island, the Stellenbosch /Franschoek/Paarl, wine districts and the fabulous Cape Peninsula. they may want to Safari and during the Whale season we may get a few that will go that way. On occasion we may even get requests for Shark Cage experience. The above are the most advertised and therefore the most popular Tourist activities and quite rightly so, however the challenge always is to find something special that would be meaning full en well within the market average budget.
 I have been working on three new products to make available to those that have already picked up their "T shirt", they have done it all.
The first is an early morning game drive at a Private Game park near the West Coast National Park and to round the day off we visit !Khwa ttu a super project where the San  "Bushmen" show us during a walk Survival skills and traditions that have been carried over for thousands of years.
I stood amased at the skill they had to light a fire without today's technology.
 This tour offers a combination of viewing wildlife and experiencing an almost forgotten culture.

The second Tour also includes the walk with the San at !Khwa ttu but because some have seen the animals and want to experience something new I have added a show at Darling. Pieter Dirk Uys is one of South Africa's best satirists and has appeared before and with many well known persons around the world. and we end the day with a wine tasting in the Darling district.

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