The industry has gone through several changes as the external situations around the world have an influence on the industry and what impact it has on your own business. We have had wars, financial recessions,earthquakes,and tsunamis, and even a major international sporting event to name just a few. I have leaned that the secret to long term sustainability is to evolve with the changes, yes it is a matter of adapt or or die.
The above is easier said than done, and unlike bears, we cannot hibernate until the winter is over, because at the current rate of change makes catching up impossible. It is because of this fact that one has to assess what your actions are and seek new directions to improve your activities, all of the above is not new and has been part of many new ventures, however every coin has another side, so it is with tourism in South Africa.
We have this wonderful Country with its natural resources, that we may use with responsibility and care. Many tourists return to their previous destinations to re-experience an unforgettable holiday with a loved one or they have been told of an experience by a friend, and would like to experience the same, we have to cater for these Tourists because they remain relevant in the industry. We also need to seek new Tourists that may or may not want to be on the standard or well known routes or destinations, herein lies the challenges of adapting to the needs, that changes force upon our industry
It is thus a fine line between retaining the old and familiar and following the hyper fast changes and trends that is forced onto you. We at ADARO TOURS have been in the industry for nine years and have experienced the previously mentioned changes, and we have asked ourselves what is needed to change to stay with change without diluting our basic mission "providing a holiday of a lifetime".
withe the above in mind we have, a few years ago, changed our Logo from this
To the new and current Logo
With the new logo we had to review it several times before we found that the elements reflected are in line with what we represent, allow me to explain, you will notice that our logo reflects all the colours of the new South African flag, indicating our commitment to our Country, it also have two of Africa's most recognised animals, these also form part of the statement we would like to make with our name and logo. The Elephant is well known for its reputation for an excellent and long lasting memory, we feel that the experience with ADARO TOURS will have the same long lasting memory effect on our Tourists, and the Giraffe, few animals can match the grace and poise of a Giraffe. we endeavour to deliver our tours with grace and poise.
Our name even came up for scrutiny, and believe me some ask whats in a name, and after dissecting and reflecting on our name ADARO TOURS we have decided that it should not change because captured in the name lies our morals, standards, vision and mission. today I would like to share just our name with you and explain each element.with you.
A ... stands for AFRICA, this where we are and this is also where we want to be! Although we live on the Southern tip of Africa we are blessed to be able to show you an integral part of Africa.
D ... stands for DESTINATIONS, we have a huge Country with many Tourist destinations. our aim is to show these to our Tourists through tours designed withe care and dedication.
A ..... The second A stands for adventure, we believe that when our tourists venture from home on a holiday they want to experience an ADVENTURE. Our tours are designed with the sole purpose to give our visitors a taste of Africa as well as adding to their overall experience, by activating all of their senses, to smell touch see and touche ads value to any experience, our guides look for any possible moment to ad value.
R .... represents ROUTES, in South Africa we have our popular Tourist Routes, and we would make a mistake not to include them into our tour programs. We however are also designers of bespoke and personalised tours for those that have been to Our Country before, and for those who do not want to do the same all over again. We will go the extra mile to find a new experience for you, even if we have to leave the beaten path.
O..... is for OPPORTUNITY, we would like you to grab the opportunity to travel with us in our beautiful land, and, afford us the opportunity to give you the tourist a holiday of a lifetime !!
Attached are pictures of well known places in South Africa, that we would like to show you, and perhaps if you page down further you may wonder why the places reflected are not on the standard Tour routes are not on the popular touring routes
The well known Voortrekker Monument in Pretoria
The Premier Diamond mine near Culinun
The spectacular Blyde River Canyon
Gods Window on the Panorama Route Mpumalanga
The ever Graceful Kudu antelope near Kruger Park
Hyena in the Kruger National Park
They stare deep into your soul
Lion ! always a great moment this was in Hluhluwe National Park
She looks big and is too! Hluhluwe National Park
Tsitsikamma National Park on the Garden Route
Knysna on the Garden Route
Having fun in Oudtshoorn
The view from Table Mountain, a dream come true for this third time Tourist
Many memories are made at the Cape of Good Hope
and now for the lesser known places in South Africa
One of the Great salt pans in the Northern Cape near Upinton
A lone Springbok grazing next to the road on the way to the Town of Springbok
Cute Ground Squirrel are found in the dry Northern Cape
Again Lion, but this time in the lesser known Kgalagadi Trans-frontier Park on the borders of South Africa, Botswana and Namibia
The Orange River plunges down the Augrabies Falls, the place of roaring waters. In the Northern Cape
The Drosdy in the Karoo town Graaf Reinette, note the road was made when oxwagons had to do U turns in town
The Valley of Desolation near Graaf Reinette, it is so quiet that you may even hear your own thoughts
Fossils more than 450 million years old can be found in the Great Karoo
The Church in New Bethesta
Cape Mountain Zebra crossing the road in the Karoo National Park
Cape Agulhas lighthouse at the Southern most tip of Africa
The Cederberg Mountain range offers spectacular rock formations
The City hall Caves in the Cederberg
Some of the views are spell bounding
San Rock paintings in the Cederberg
Once a year the fields on the West Coast come alive with colour.
Natures Valley on the Garden Route requires that you leave the highway.
From the top of the Van Rhyjns Pass you could see the future.
This San Rock painting is more that 2500 years old
This lone fisherman's house was build on a solid granite boulder, West Coast National Park
On some days you are able to hear the Brass Band of this Church in Mamre on our West Coast
The northern Cape's Hardeveld offers amazing beauty, and the people living out there will make you feel right at home with their hospitality
Here during a battlefields tour I discuss the Battle of Magersfontein in the Northern Cape
This Giant Baobab tree situated in Mojadjes Kloof near Tzaneen in Limpopo is more than 1500 years old
The cast iron replicas of the waggons used during the Battle of Blood river in Kwa-Zulu Natal
The restored Hospital building where the Battle of Rorkesdrift Took Place
The view from the top of the Swartberg Pass
The Gamkas kloof Valley or as it used to be "the Hell"
The Road to The Hell, yes we can take u to the Hell and back !
The Town's entrance
Rock formations in the Swartberg Mountain Range
Hand Made Clay pots made in Limpopo
Come on let us take the long road to the lesser known beauties of South Africa
The Swartberg Pass
